Get it first!
Pre-booking as a strategic building block for online sales
It might not be that long until ordering a car online will seem just as normal as buying clothes, books or music. There is a good way to go yet, but most car buyers already spend a good bit of time in cyberspace along the “customer journey” to their new car. One building block of Porsche Holding Salzburg’s online sales ecosystem, which we support with our applications, is the module for the online reservation of vehicles – and it was for this project that the development team received a Porsche Informatik “Change Award”!